Creating Workplace Culture That Actually Works

 

Workplace culture often seems like some sort of abstract concept. We think, ‘Oh to build a great culture at work, we have to create something that mimics Apple’ or some other hot, tech company. In reality, building a dynamic work culture is much simpler, based on how the organization’s values, attitude and behavior manifest daily in person to person exchanges.

A recent article in Ragan cited twelve workplace characteristics that will have employees packing their bags and updating their LinkedIn profile as they look for a new job. When you go through the list, you’ll likely be walking down memory lane, recalling situations in previous jobs, or perhaps even your current, where the atmosphere was stifling.

To avoid this type of attrition, let’s focus on three lessons learned:

1. Leadership is key. Let’s face it, we mimic our surroundings. If we’re new on the job, and not in a leadership positions, we often observe and copy the behaviors of others around us. Leadership is key in setting the standard,  and clarifying expectations throughout the organization.
2. What’s the real issue? Many employees bring you the symptom of a problem that they want you to solve. Your job as a manager is to dig deeper and find the real issue, by asking questions such as, “What’s underneath all this?” or “What’s the most important issue we need to look at now?”. Once the employee sees the real issues, help them tie it back to its impact on the team and organization. This will then start to create real change.
3. Structure enhances productivity and networking will aid efforts. Your colleagues are bright and good at what they do. However, what do they do? If you don’t know, it’s time to find out. Help every employee create a LinkedIn profile and encourage them to connect through the company page. Why is this important? When you’re trying to figure out who handles media inquiries, it’ll only take two minutes instead of an hour!

Simple habits build success. Take a look around your work; where do you see yourself succeeding? Start with what’s working and expand from there. What can you work on next?

Let’s share experiences. Leave a comment below, send me an email, or find me on Twitter.

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4 Steps to Maintain Organizational Culture with Freelancers

 

Organizational culture is crucial in creating a workplace where employees can work together as a team and contribute to furthering the company’s values and vision. Maintaining that culture in a shared office space is one thing…but when your freelance employees are scattered all over the country, maybe even the globe, that’s a different story. This management challenge is what I like to call “The Big Whopper.”

What do I mean about the “Big Whopper”? First, take a look at the following common scenario as it relates to freelance workers and organizational culture.

CHALLENGE: THE FREELANCE EMPLOYEE DOES NOT FIT IN WITH THE ORGANIZATIONAL CULTURE.

Freelancer’s Perspective: I freelance for a large corporation in Midtown Manhattan. They invited me to a party to celebrate a company milestone (I have no idea what it was) so I thought I should at least pop by for a few minutes. When I walked in, everyone was in corporate attire. I’d been running errands all day in my jeans and a bulky sweater, and was carrying a few shopping bags. No one was engaging me in conversation, so I just had a few cocktails, made some jokes with the Intern (he’s the only one I really communicate with there) and took off. Those people really need to lighten up!    

Manager’s Perspective: We sent out a company-wide invitation to celebrate an important moment in our corporate history. We’d finally broken ground to build a water purification plant for a community that had been drinking increasingly contaminated river water. As an organization, we take our work seriously and believe that if we work as a team with integrity, we can change the world. When my freelance employee, Rebecca, showed up to our celebration honoring six years of hard work coming to fruition, she was not dressed appropriately. She seemed to only come by to have a drink, gossip with our intern, and head out to finish her shopping. The fact that her attitude and behavior didn’t mesh with our organizational culture really stood out. Did I hire the right person?

How could the scenario have been prevented with effective management? Here are four steps that will help maintain organizational culture with freelance workers.

Maintain Organizational Culture When Managing

Freelance Employees with These 4 Steps

Step 1: Organizational Culture Starts with You

Like many management challenges, maintaining organizational culture with freelance employees starts with you. You have to model the desired culture through your actions, behavior and communication style. Make sure that you are dialed in to the organization’s values and vision, and use that as a backbone for all of your freelance worker interactions. If you don’t know what your company stands for, how will your freelancers know?

Step 2: Keep Organizational Culture in Mind During the Hiring Process

When going through the hiring process, always keep your company’s vision and values in mind. If your organization values teamwork, hiring a very independent freelancer may not be a good fit. When looking at potential freelance candidates, don’t just look for matching skills and experience. Be sure to include questions that will gauge if they are a good cultural fit as well.

Step 3: Take Time to Integrate Your Freelance Employee into the Organization

Just because your freelance worker isn’t physically in the office does not mean that they don’t need the same thoughtful onboarding that you give in-house employees. Since freelancers work remotely, you can’t shuttle them around from introduction to introduction with an orientation packet in their hands; however, there are other things you can do.

• Pair your freelancer with a seasoned employee who embodies your organizational culture. After an initial introduction, tell your freelancer that they can turn to this employee with any questions they may have.
• Create a photo and bio sheet to distribute to freelance workers. This allows them to take a virtual walk through the office by putting faces to names. This also helps identify the roles of fellow in-house employees, which will help in collaborative projects.
• If possible, invite your freelance workers to the office. Let them experience first hand what your culture looks and feels like.

Step 4: Make Your Freelance Worker Feel Part of Your Team

Have you ever felt like a complete outsider at work? It’s not very motivating. Often, that’s how freelancers feel. It takes effort to make them feel they are part of a team that they rarely, if ever, see. Here are some ways you can do so:

• Keep your freelance employee informed about “what they are part of.” For example, if they have to create a massive Excel spreadsheet of film festivals in Chicago, let them know why. If the freelancer knew that the company produced a transformational documentary on the water crisis and that the spreadsheet would help market the film, she would feel more aligned with the company’s mission.
• Create large goals that remind freelancers who the company is and where it is going. Using the scenario above, an example of a large goal might be, “Provide clean drinking water to every human being in South America by 2017.” With that goal stated and reiterated, it is easier for in-house and freelance employees to feel part of the company’s mission.
• Be open with your freelancers about achievements and failures alike. When a freelancer works hard on a project and never hears if it had any impact on the company goals, it’s difficult for her to feel part of the team.
• If you send company holiday cards or host holiday parties, don’t forget to include your freelance employees.

Now, let’s revisit the scenario above and examine how the problem could have been avoided.

SOLUTION: If Rebecca’s manager had embodied the company culture in their previous interactions, Rebecca would have known what to expect at the event. If, during the interview process, Rebecca’s manager had spoken to her about her interest in community and the environment, she would have a better idea if Rebecca was a good fit for an organization that values those things. Additionally, by having Rebecca primarily communicate with the intern (obviously not a seasoned member of the organization), she didn’t have a chance to be integrated into the company culture. So while Rebecca’s manager did include her in the company event, it ended up being an unpleasant experience for both of them.

Organizational culture is dynamic. As the centerpiece of culture among your organization’s workforce, you can make a tremendous impact. Start with yourself and take time in selecting and nurturing your freelance workforce. Above all else—remember that talent is not expendable, in-house or not.

Now that we’ve talked about communication challenges with freelance workers, how to facilitate effective collaborations between in-house and freelance teams, and explored ways to increase the likelihood of freelance employees meeting goals and making deadlines, do you feel confident you could successfully manage freelance employees? What challenges are you most wary of?

Tell us about it with a comment below, in an email, or on Twitter. Let’s get ready for the future of work together.

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