There are several
major demographic trends in today’s workplace, such as Baby Boomer
retirement, companies losing female talent and the increasing
need for workplace flexibility.
Perhaps the most
profound trend, however, is the fact that the United States is transitioning
from a nation whose majority population is white to a nation in which the
majority of the population will soon be people of color.
So-called minorities
accounted for 92 percent of the nation’s population growth in
the last decade. They are now the majority of residents in four states, 348
counties, the District of Columbia, and a growing number of major metropolitan
areas like New York, Las Vegas, and Memphis.
And, in case you think
this is just a blip on the screen, you should know that, as of July 2011, the majority of new babies born in this country
are now children of color.
That is only going to
increase, because Latinos, on average, are in their prime childbearing years,
while the average white woman, at 42, is probably done having children.
In fact, because the
majority of older people are white, and
the majority of younger people are not, we’re
looking at a very new kind of divide that’s both racial and generational.
And here’s another
issue: Right now, Hispanic and black youth are graduating from college at far
lower rates than their white peers: 13% and 18%, versus 31% for whites.
That’s why I said that
this is the most profound of the three demographic trends. Because if the majority of young Americans are not educated and
prepared to take their place in the workforce of tomorrow, that will be a true
disaster for your organizations and our economy.
Solution
You hear so much about
how manufacturing has left the U.S. But what you don’t hear is that the manufacturing jobs we
still have can be hard to fill, because young workers
aren’t really interested.
And it’s not just that
Gen Y doesn’t want to work an assembly line. They also don’t want to be
manufacturing executives. They’d
rather work for a tech start-up. So what do you do if you’re a manufacturing
company that has to replace its retiring workers with a diverse workforce?
I’m helping this
client create a Strategic Workforce Planning Tool that
will help my client track birth and education rates, education rates, and other
key data on a country-by-county basis, so that they’ll know where to expand,
consolidate, or even close a plant.
Ideally, you want to
be proactive, and educate new workers. But the first step in that process
is knowing where you’re most at risk, and that’s what my client is focused on
right now, in order to increase diversity.
Note: Many of the statistics
presented in this blog series have been pulled from Deloitte’s Human Capital consulting
resources and The Gender Dividend report.
Let’s share experiences. Leave a comment below, send me an email,
or find me on Twitter.
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