“Courtney
really gets on my nerves,” Mario said to his coworker Amira. The two were
sitting in the commissary, trays of food in front of them, ready to eat lunch.
“She
has to be ‘miss perfect’ and flaunt finishing her projects,” Mario continued.
“Yet getting her work done before everyone else doesn’t satisfy her—she
continually asks other people if they’ve finished their projects yet. It’s like
she wants to toss us under the bus every chance she gets.”
“She’s
obviously maneuvering for a promotion. Hopefully, she’ll get it soon and we can
work in peace,” Amira replied. The two began to eat their lunch, Mario wearing
an expression of agitation, and Amira simply looking disinterested.
“Ravi
on the other hand does absolutely nothing,” said Mario with a sigh.
“I can’t
believe Tanya hasn’t said anything to him, even after he missed the RFP
deadline. What kind of manager is she? I wish she’d crack down on him,”
responded Amira now wearing Mario’s look of agitation on her face.
“Have
you finished updating the client files?” Mario asked Amira.
“Not
yet,” she replied. “Have you finished the research you were working on?”
“Not
yet,” Mario said, bored at the thought of the research. “It will get done
eventually.”
“Yeah,
we finish when we finish,” Amira said as she stood up with her tray, headed to
the trash bin, and prepared herself to get back to work.
Back in
the office, Tanya, the team manager, is frustrated. Only one person on her
team, Courtney, actually meets deadlines. And now the department head is coming
down on her, accusing her of not managing her team properly. How can she get
her team to get their work done?
Let’s
start by identifying the major problem that is affecting the productivity of
this team: lack of accountability.
This
Team Has a Problem: Lack of Accountability
The
business dictionary defines accountability as “the obligation of an individual
or organization to account for its activities, accept responsibility for them,
and disclose the results in a transparent manner.” It’s simple: to be
accountable to a team, a person needs to be clear about what they plan to do,
execute on that thing, and let the team know when it’s done.
But
when it comes to teams, accountability must go both ways. For a team to
function well, an individual is not only obligated to be accountable, they need
to hold their coworkers accountable too. That means consistently asking for
updates on clearly defined goals, and openly sharing their own updates. Yet
holding others accountable is difficult because it can cause interpersonal discomfort.
Patrick Lencioni writes, “Once we achieve clarity and buy-in, it is then that
we have to hold each other accountable for what we sign up to do, for high
standards of performance and behavior. And as simple as that sounds, most
executives hate to do it, especially when it comes to a peer’s behavior.”
In the
team above, Courtney is the only one holding herself and others accountable.
And she is definitely facing interpersonal discomfort.
The
Facts About Accountability in Business
Although
being accountable is vital to teamwork, organizations across industries
struggle with accountability. Take a look at these statistics:
·
93% of employees don’t really understand
what their organization is trying to accomplish in order to align with their
own work.
·
85% of leaders aren’t defining what their
people should be working on — and an equal number of employees crave clarity.
·
84% of the workforce describes itself as
“trying but failing” or “avoiding” accountability, even when employees know
what to fix.
·
80% of people see accountability as
punishing
These are not small numbers! It looks like many organizations could use a lesson in accountability. Let’s take a look at what teams that hold each other as accountable look like, versus teams that do not.
Accountable
Teams and Unaccountable Teams: What do they look like?
Teams That Are Not Accountable
·
Create resentment among team members who
have different standards of performance
·
Encourage mediocrity
·
Miss deadlines
·
Put disproportionate pressure on leaders
to discipline
Teams That Are Accountable
·
Make sure poor performers feel pressure
to improve
·
Identify problems quickly by questioning
one another
·
Establish respect among team members who
are held to same high standards
·
Avoid excessive bureaucracy around
management and corrective actions
For a
real-world example of the problems that come from unaccountable teams, let’s
visit the coffeehouse giant, Starbucks.
What
Starbucks Can Teach Us About Accountability
During
the economic slowdown of 2008, Starbucks took a hit—600 stores closed and
profit fell 28%. Leadership during that time blamed the economy and increased
price of dairy for the slump. That was until Howard D. Shultz came back as CEO
after leaving eight years prior. He held leadership accountable rather than
blaming things that can’t be controlled, like the economy and dairy prices. He
said, “Starbucks’s heavy spending to accommodate its expansion has created a
bureaucracy that masked its problems.”
His
solution? To create a strategy that developed brand trust. The initiative,
called “My Starbucks Idea,” created a way for customers to share ideas directly
with the company and with each other. After 1.3 million users on social media
shared 93 million ideas, the program was a success and Starbucks pulled out of
its slump. Had Shultz not held the company accountable, it’s unlikely the
leadership team would have solved the problem.
So what
can you do if you find yourself on a team that is not accountable and Howard
Shultz isn’t around? Try these three tips:
Tips
For Creating Accountability
1. Set Team Goals and Team Rewards
·
People are less likely to watch someone
fail if the entire team is at stake
·
The enemy of accountability is ambiguity
2. Ask Questions, Stress Inquiry
·
Agree on goals and then conduct
inquiry-oriented dialogue. Questions help people deconstruct the details and
try alternatives without being defensive
3. Break goals into specific elements
·
Analyze the details that accumulate to
produce either success or failure
·
This makes it easier to identify specific
steps for improvement
·
It gives people pride in the elements
that went well
·
Helping the team see strengths and
weaknesses holds others accountable to improvement
Going
back to Mario, Amira, Ravi, Tanya, and Courtney’s team, we can see clear signs
of a lack of accountability. Mario and Amira resent Courtney for having a
different standard of performance. They even encourage each other’s mediocrity
with statements like, “we finish when we finish.” The two blame their manager,
Tanya, for Ravi’s missed deadline, expecting her to discipline rather than
holding their team accountable. And from what Tanya says, the team misses
deadlines all the time.
What if
they were more accountable? Mario, Amira, and Ravi would feel pressure from the
team to improve. They’d identify what stood in their way by asking questions
and resolving problems quickly. They’d even strip some of the bureaucracy away,
by not relying on management’s use discipline to get things done. All of this
would help establish respect among the team, which would now be holding each
other to higher standards. And what do higher standards mean? Better
performance.
Have you ever worked on a team that lacked accountability? What was it like? I’d love to hear about it.
Let’s share experiences. Leave a comment below, send me an email, or find me on Twitter.