“What’s the business
case for DEI?” is one of the most common questions we hear. Investing in diversity, equity and inclusion (DEI) leads to cost
savings through reduced attrition and absenteeism, and faster, less expensive
recruiting; it also contributes to the top line as well. Dozens of
studies from respected sources have revealed the business benefits related to
DEI so we’ve compiled 16+ studies that show why DEI is a revenue engine.
1. McKinsey’s 2020 report: Diversity Wins: How
Inclusion Matters analysts found that, “Companies in the top quartile for
gender diversity on their executive teams were 25 percent more likely to
experience above-average profitability than companies in the fourth quartile,”
as well as “36 percent likelihood of outperformance on EBIT margin for ethnic
and cultural diversity.”
2. The World Economic Forum’s report Diversity,
Equity, and Inclusion 4.0 suggests that companies with diverse employees have
“up to 20% higher rate of innovation and 19% higher innovation revenues.”
3. A frequently cited study by Catalyst found
that Fortune 500 companies with three or more women board directors attained
markedly higher financial performance, on average, than those with the lowest
representation. Those with the highest percentage of women achieved 53 percent
higher return on equity, 42 percent higher return on sales, and 66 percent
higher return on invested capital.
4. The Center for Talent Innovation found that
employees in firms with above average diverse leaders are 60 percent more
likely to see their ideas developed, 75 percent more likely to see their
innovation implemented, 70 percent more likely to have captured a new market in
the past year, and 87 percent more likely to feel welcome and included in their
teams.
5. According to PwC’s 20th annual CEO survey
(2020), diversity and inclusion was the top priority for global CEOs, with 83
percent agreeing that they promote diversity and inclusion initiatives.
6. Per the diagram below, the Berkeley University
Center for Equity, Gender, and Leadership has found that DEI drives five key
levers of financial performance.
Berkeley University Center for Equity,
Gender, and Leadership
7. The Center for Equity, Gender and Leadership
has found that companies with a higher proportion of women in their executive
committees possessed stronger financial performance, including a 41% increase
in Return on Equity on average, and those in the top 25% for gender diversity
are 15% more likely to possess financial returns above national industry means.
8. A 2016 Credit Suisse study reported that firms
with 25% female senior leadership outperformed peers at a 2.8% compound annual
growth rate. This annual growth rate number increased to 4.7% for companies
with 33% female senior leadership and 10.3% for companies with 50% female
senior leadership.
9. A 2018 Harvard Business Review article states
that firms in the top quartile for racial and ethnic diversity and inclusion
are 35 percent more likely to have financial returns above their respective
national industry medians and that diversity overall improved profitable
investments at the individual portfolio-company level and overall fund returns.
Teams that shared the same ethnicity experienced a lower success rate for
investments: 26.4%, compared to 32.2% for diverse teams.
The same article states that firms with
above-average DEI measured by six dimensions – migration, industry, career
path, gender, education, age – had 9% points higher EBIT margins, on average.
10. A HBR article reports that employees of firms
with diverse leadership are 45% likelier to report a growth in market share
over the previous year and 70% likelier to report that the firm captured a new
market. This article also demonstrates that when members of a team have traits
in common with a client, such as ethnicity, they are 152% likelier than another
team to understand that client, and that leaders who emphasize inclusion, by
giving diverse voices equal airtime, are nearly twice as likely as others to
unleash value-driving insights, and employees in a “speak up” culture are 3.5
times as likely to contribute their full innovative potential. Where diversity
exists without equity and inclusion, these results are rarely achieved.
11. A study by the Center for Talent Innovation
reports that ideas from women, people of color, LGBTs, and Gen-Ys are less
likely to win the endorsement they need to go forward because 56% of leaders
don’t value ideas they don’t personally see a need for. The data strongly
suggest that homogeneity stifles innovation.
12. Leaders should also bear in mind that changing
demographics are causing the buying power of people of color to increase much
more quickly than that of White Americans and that already a majority of youths
under 18 are of color. By 2030 a majority of young workers will be people of
color, and by 2040, people of color will be the majority across the US as a
whole.
13. Bear those numbers in mind when you consider
that a recent Glassdoor survey found that 67% of job seekers evaluate a
company’s diversity practices before accepting a job offer.
14. Moreover, employees with the highest level of
engagement perform 20% better and are 87% less likely to leave the
organization, according to a survey by Towers Perrin.
15. And, according to LinkedIn, turnover costs
employers half of an entry-level person’s salary and up to 250% of a senior
executive’s salary. As you tap diverse networks for critical talent like data
scientists, sales specialists and engineers, imagine the costs of losing and
having to replace them, let alone the costs and difficulty of recruiting them
if your firm is not already known as a great place for diverse talent to work.
16. Performance Excellence Network compiled an
up-to-date and compelling list of financial and business reasons for DEI:
·
The top quartile of
diverse companies are more likely to financially outperform their national
industry means – 35% for ethnic diversity and 15% of gender diversity (McKinsey)
·
Diverse management
teams deliver 19% higher revenues from innovation (defined as new products
within three years) compared to their less diverse counterparts; in other words,
they produce better ideas (BCG)
·
Companies with a
diverse workforce enjoy 2.3 times higher cash flow per employee, and smaller
companies as much as 13 times higher cash flow (Bersin)
·
Employees in highly
diverse and inclusive organizations show 26% more team collaboration and 18%
more team commitment than those in non-inclusive organizations (CEB/Gartner)
·
Teams that follow an
inclusive process make decisions two times (2X) faster with half the meetings,
and decisions made by diverse teams delivered 60% better results (Forbes)
·
Inclusive companies
are three times (3X) more likely to retain Millennials for more than five years
(Deloitte)
·
According to a
national study, those who experienced discrimination at work were twice as
likely as those who have not to report illness, injury, or assault which
impacts productivity, engagement, and overall workforce effectiveness (NCBI)
CHCI weaves over a
decade of DEI expertise into all of our core offerings. If you want to
determine your company’s DEI strengths, opportunities for growth, and
actionable next steps, check out DEI360, our new online assessment tool. We’d love to
help.
Recommended Reading
·
Laura Tyson, Jeni
Klugman, Genevieve Smith, Business Culture & Practice As A Driver For Gender Equality
& Women’s Economic Empowerment, org
·
Mark Misercola, Higher Returns with Women In Decision-Making Positions, Credit Suisse, March 2016
·
Girls Rule, Forbes, October 2010
·
Rocio Lorenzo, Martin
Reeves, How and Where Diversity Drives Financial Performance, Harvard Business Review, June 2018.
·
Paul Gompers, Silpa
Kovvali, The Other Diversity Dividend, Harvard Business Review, July/August 2018.
·
Vivian Hunt, Dennis
Layton, Sara Prince, Why Diversity Matters, McKinsey & Company, 2015
·
Why DEI Matters, Catalyst, June 2020
·
RocÃo Lorenzo, Nicole
Voigt, Miki Tsusaka, Matt Krentz, Katie Abouzahr, How Diverse and Inclusive Leadership Teams Boost Innovation, The Boston Consulting Group, June 2018
·
RocÃo Lorenzo, Nicole
Voigt, Karin Schetelig, Annika Zawadzki, Isabell M. Welpe, Prisca Brosi, The Mix That Matters:
Innovation Through Diversity, The Boston Consulting Group,
April 2017
·
Sylvia Ann Hewlett,
Melinda Marshall, Laura Sherbin, How Diversity Can Drive Innovation, Harvard Business Review, December 2013
·
Mariateresa Torchia,
Andrea Calabrò, Michèle Morner, Board of Directors’ Diversity, Creativity, and Cognitive Conflict:
The Role of Board Members Interaction, International Studies of Management & Organization,
vol. 45, no. 1 (2015): p. 6-24.
·
Sylvia Ann Hewlett,
Melinda Marshall, Laura Sherbin, and Tara Gonsalves, Innovation, Diversity, and Market Growth, Center for Talent Innovation, 2013
·
Muhammad Ali, Isabel
Metz, Carol T. Kulik, Retaining a Diverse Workforce: The Impact of Gender-Focused Human
Resource Management, Human Resource Management
Journal, vol. 25, no. 4 (2015): p. 580-599.
·
Dana Kabat-Farr, Lilia
M. Cortina, Sex-Based Harassment in Employment: New Insights into Gender and
Context, Law and Human Behavior,
vol. 38, no. 1 (2014): p. 58-72
·
Lindsey Joyce
Chamberlain, Martha Crowley, Daniel Tope, Randy Hodson, Sexual Harassment in Organizational Context, Work and Occupations, vol. 35, no. 3 (2008): p.
262-295.
·
Cary Funk and Kim
Parker, Women in STEM See More Gender Disparities at Work, Especially
Those in Computer Jobs, Majority-Male Workplaces, Pew Research Center, January 2018
·
Anat Drach-Zahavy,
Revital Trogan, Opposites Attract or Attack? The Moderating Role of Diversity
Climate in the Team Diversity-Interpersonal Aggression Relationship, Journal of Occupational Health Psychology, vol. 18, no.
4 (2013): p. 449-457.
·
Stephan A. Boehm,
David J.G. Dwertmann, Florian Kunze, Björn Michaelis, Kizzy M. Parks, Daniel P.
McDonald, Expanding Insights on the Diversity Climate-Performance Link: The
Role of Workgroup Discrimination and Group Size, Human Resource Management, vol. 53, no. 3 (2014): p.
379-402.
·
Stephanie N. Downey,
Lisa van der Werff, Kecia M. Thomas, Victoria C. Plaut, The Role of Diversity Practices and Inclusion in Promoting Trust
and Employee Engagement, Journal of Applied Social
Psychology, vol. 45, no. 1 (2015): p. 35-44.
·
Society for Human
Resource Management, Employee Job Satisfaction
and Engagement: The Doors of Opportunity Are Open: Executive Summary(2017):
p. 2.
·
Angela Glover
Blackwell, Mark Kramer, Lalitha Vaidyanathan, Lakshmi Iyer, Josh
Kirschenbaum, The Competitive Advantage of Racial Equity
·
Brian S.
Lassiter, The ROI of DEI: Still Much Work To Do, Performance Excellence Network, March 2021
·
Ronadso Hardey, The Role of DEI. Credit Union Times, Credit Union Times, March 2020
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