Have
you ever tried asking for support from someone who is not interested in helping
you? Or maybe you have an idea that you’re sure will take your team to the next
level, but you can’t get anyone on board? These are common frustrations in the
workplace… maybe even at home!
When
you don’t have authority over others, it can be difficult to get them to help
you or take your ideas seriously. But you’re not out of the weeds even if you
do have authority! According to Allan R. Cohen and David L. Bradford, authors
of “Influence Without Authority,” having authority can actually present
problems. Why? Because it doesn’t always mean people will follow and support
you. Instead, authority can create fear, and can potentially motivate people
for the wrong reasons.
The common
denominator here is the impact that authority has on influence. Learning to
influence without authority is vital for both those who don’t have any, and
those that do. So how do you do it? That’s is where the Cohen-Bradford
Influence Model comes in.
The
Influence Model: Six Steps
The
Influence Model, also known as the Cohen-Bradford Influence Model, was created
by Allan R. Cohen and David L. Bradford. It consists of six steps. Let’s take a
look at each step, and then go through an example in detail.
Here are the 6 steps to the Cohen-Bradford Influence Model:
1. Assume That Everyone Can
Help You
Keep in
mind that every single person around you has something unique to bring to the
table and could be a great ally. Give everybody a fair chance to prove their
value including the most challenging person in the room. Always take the first
step to trust the people around you.
2. Prioritize Objectives
You
have to stay focused and remember the very reason why you want to influence
these people. What is the benefit of having these people on your side? What is
your ultimate goal?
Stay on
track and do not confuse your work goal with your personal feelings or motives.
Strong emotions such as wanting to “be right” can easily take over and distract
you away from what is important, so remain focused on your work goal.
3. Understand the Other
Person’s Situation
Understanding
where the other person is coming from is the key in identifying what drives
them. Listening to what they have to say will not only make you understand
where they are coming from but most importantly, where they would like to go
from there.
4. Identify What Matters, to
You and to Them
If you
take your time hearing the other person, you will understand exactly what is
truly important to them; knowing what he or she values most is likely to be the
determining factor in this model.
5. Analyze
the Relationship
Ask
yourself: What kind of relationship do you share with this person at this time?
Are you comfortable enough to ask what you need from him or her?
If
you’re still at the early stage of your relationship, you may need to start by
establishing trust and then start building up your relationship from there
before you make the “exchange”, which is the final step.
Develop
your communication skills by paying attention and using active listening
techniques during conversations. Use your emotional intelligence and consider
what each person is feeling.
6. Make the “Exchange”
It’s
time to put the model to work. Establish what you have to offer that is
valuable to your ally and then make “the exchange”.
Remember
to keep building your relationship with mutual respect for each other. Stay
engaged by continuously trusting, understanding, and empathizing with the other
person. Make sure to show how thankful you are and always look for more ways on
how you can help them.
Check
out this video for even more insight into the Influence Model
Now
let’s take a look at an example.
Here is an example…
An Example of Influencing Without Authority
Jay has
been assigned as lead for a cross functional team to develop a new
organizational strategic plan. Each team member works in a different area of
the company and comes to the team with their own expertise. They’ve been
selected to collaborate and come up with a new strategic plan in a short amount
of time.
Since
this special task is outside of everyone’s primary duties, Jay finds it hard to
schedule a time that would fit everyone. Mike, in particular, is currently
working extra hours and therefore delaying the team’s progress. So, Jay applies
the Influence Model:
1. Assume That Everyone Can
Help You
Jay
recognizes that everybody has something valuable to offer; the first task for
Jay is to hear what everyone has to say. Mike is not able to attend the
meetings due to his heavy workload because he’s short-staffed.
2. Prioritize Objectives
Jay’s objective is to create the best possible
strategic plan while utilizing input from all of his teammates. Mike has the
expertise Jay needs to make sure that their new strategic plan meets all
requirements.
3. Understand the Other
Person’s Situation
Jay can
empathize with Mike. He knows that Mike’s been working extra hours because they
are short staffed and that Mike values whatever little time that is left for
him to catch up with his family.
Jay
knows the mental and physical stress of how Mike’s work schedule is impacting
him. As a result, even though Mike understands that importance of this special
project that he was assigned to be a part of, he is not happy giving up more of
his personal time to work.
4. Identify What Matters; to
You and to Them
Jay
knows that Mike is passionate about his field of work, is a great asset to the
company, and has much to contribute to the strategic direction of the company.
Jay has heard Mike is in the process of hiring a new person to share the workload
with him, which would allow him to go back to his normal schedule and free up
time to support the strategic plan development project. If only he could find
time to go through the applications that he has on hand, to expedite the hiring
process.
5. Analyze
the Relationship
Jay and
Mike don’t see each other often since they work in different buildings but they
know each other enough to know they are both from the west coast and share a
love for college sports.
6. Make the “Exchange”
Jay
decides that it’s time to make his exchange. Jay will offer Mike his assistance
in interviewing candidates to help expedite the hiring process. In return, Jay
will ask for half a day of Mike’s time to catch up on what he’s missed so far
in the strategic plan development, then participate regularly in the team
meetings.
Mike
was surprised to hear Jay’s offer, but he accepts without any hesitations. Jay
showed his appreciation by showing up early and took his time by going through
each and every applicant seriously. Mike in return showed up early the next day
to help Jay; the two came up with Mike’s strategic plan input faster than they
both expected. Jay then showed his gratitude by buying Mike a craft beer from
the west coast.
The
next time you want to influence others, give these six steps a try. You may
find that influencing isn’t as hard as you think! I have a bonus tip for you as
well: Be sure to use your EQ. Here’s what I mean.
What challenges have you run into when attempting to influence
others? I’d love to troubleshoot with you.
Let’s share experiences. Leave a comment below, send
me an email,
or find me on Twitter.