Communicating Culture with Positive Reinforcement

 

A lot of big words for a simple theory. Or as Boyd so eloquently puts it in the recent Fast Company article, “People want to be inspired, not lectured. They tend to respond better to humor and gentle reminders than they do to dictates or presumptions of guilt before innocence.” In essence, people don’t respond as well to control as they do to subtle encouragement.

Many people think of organizational culture as a ‘soft’ skill, yet culture is directly related to the execution of your organization’s strategy. What is the ultimate goal within your company? What type of work do you want your employees to create? What type of attitude and atmosphere are you trying to construct? If you know where you want to take your company, then define the behaviors, values and attitudes that you want your employees to emulate as they execute your company’s strategy.

XPLANE’s Culture Map, Courtesy of Dave Gray

For example, one organization I work with values ‘customer service’. Yet customer service can be defined 100 different ways to 100 different people. It’s up to the leadership team to define what customer service actually means in practice in your organization. What’s the behavior and attitude that reflects excellent customer service? Is it a smile upon meeting? Always saying hello first? Do the employees have the authority to do whatever it takes to keep the customer happy, up to a certain dollar amount? These are the type of questions that need to be answered so the team can create the culture that is needed to execute your strategy.

Once your organizational values, behaviors and attitudes are defined, how do you enforce those cultural standards? While the strategy might be compelling, the article mentions using positive reinforcement to increase or maintain a certain type of behavior. Positive reinforcement refers to the behavioral and reinforcement theories developed by B.F. Skinner, in which positive reinforcement is the addition of an appetitive stimulus.

Again, a lot of big words for a simple, effective idea. What does this mean? Provide affirmative incentives. Incentives don’t necessarily need to be tangible, as we’ll discuss in the next post. Intangible are often best. In the case of Burning Man, reinforcement is provided with the use of humor. Humor in unexpected places is a nice surprise and reprieve from what could come across as a dry dictate; it helps employees to want to pay attention.

That’s what it boils down to. To foster a positive, productive, enjoyable culture, with happy employees producing superb results – take care to provide positive feedback where culture has been embraced or in areas you are trying to build up and develop. The result? Employees are inspired to take part and contribute to the organizational culture as they execute their daily tasks.

Let’s share experiences. Leave a comment below, send us an email, or find us on Twitter.

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Why Purpose at Work is More Important Than Ever

 

The radical changes happening in the United States workforce are impacting organizations. If organizations don’t plan to make changes now, they are at risk of losing relevance in tomorrow’s workforce, which will look and function differently than today’s workforce.

In particular, leaders are watching as every 8.5 seconds another Baby Boomer turns 50, leading to the reality that 75 million Baby Boomers will retire in the next 10-15 years. Losing 45% of the workforce is alarming. Who is going to take their place? Now that the Millennial generation has superseded the Baby Boomers as the largest living generation, leaders must look to them in order to fill the many job vacancies created when Boomers finally hang up their hats.

But Millennial workers don’t fit neatly into the roles Boomers left behind. For one, 58% of them expect to leave their jobs in three years or less. In addition, 52% of Millennials think the corporate environment is outdated and that true success comes from carving one’s own path. So you can see why 54% of hiring managers say they have a difficult time finding and retaining Millennials.

Let’s add another layer to up the ante—employee engagement. The United States workforce is suffering from a lack of engagement. According to research, 45% of employees in the U.S. are not engaged, and 26% are actively disengaged. Disinterested employees are more than disgruntled; they also directly affect the bottom line. $11 billion is lost annually due to employee turnover; companies with engaged employees outperform those without by up to 202%.

So what’s the bottom line? A huge swath of the workforce starting to head out the door into some version of retirement, a generation with different needs pouring in to fill the vacancies in companies they may not believe in, and a whole lot of employees with far away looks in their eyes, feeling uninterested and unfulfilled. Can we agree that something needs to be done?

Start at the Core: Purpose

If you’re going to make the internal shifts needed to survive and thrive in the next decade, you might as well start at the core: purpose at work.

What sets a company with purpose apart from one without? Imperative says there are three core elements for experiencing purpose: positive impact on others, personal development, and delivery of work through strong relationships. A purpose-driven company fosters these experiences for its employees, and has a stated and measured reason and mission for being. This mission should be something that every employee knows.

You may be thinking that “purpose” at work sounds like one of the many buzzwords that have no practical application. That’s not true. Purpose does make a difference, and it’s an actionable concept. Integrating purpose into the workplace will increase employee engagement, performance, and profit. This is shown clearly by the results of LinkedIn and Imperative’s global survey*, Purpose at Work, of 26,151 LinkedIn members in 40 different countries. Let’s take a look at some of the results.

In virtually every country and industry studied, the correlation of satisfaction at work and purpose orientation was consistent. 73% of purpose-oriented workers are satisfied in their jobs, and 37% of LinkedIn members globally (40% in the U.S.) are purpose-oriented. What does it mean to be purpose-oriented? It means that you prioritize work that matters to you, your company, and the world.

A purpose-oriented professional doesn’t need to be caring for orphan orangutans to find purpose in their work. In fact, purpose can be found in every job and industry.

Of course some job functions naturally attract more purpose-oriented people. The top five most purpose-oriented job functions are community and social services, entrepreneurship, education, healthcare services and research. On the low end we have operations, support, finance, purchasing and accounting.

Purpose + Performance

One of the key issues with disengagement is how it impacts performance at work. To show the correlation between purpose and performance, Imperative worked with New York University to conduct research on purpose-oriented talent in the U.S. The results show that purpose-oriented employees score higher than non purpose-oriented employees on every measure. For example, they were 50% more likely to be in leadership positions and 47% more likely to be promoters of their employers. 64% of those surveyed reported higher levels of fulfillment in their work as well.

The study also found that 39% of the purpose-oriented people were likely to stay at their company for 3+ years. In fact, 73% reported being satisfied with their jobs. That’s no small number!

There’s no shortage of information on how to make the Millennial worker happy, but when it comes to purpose, they aren’t the only ones who need it. The truth is, they are the least purpose-oriented generation at only 30%, as opposed to the 47% of Baby Boomers and the 38% of Gen X’ers who are purpose-oriented.

This is likely a “stage not age” scenario, where young adults are focused on different things due to their stage in life. German psychoanalyst Erik Erikson, identified a shift in identity between the ages of 18-35 and 35-36. The young adults (Millennials) are more focused on relationships at that stage, and the older adults shift to associating their identity with their contribution to society.

Purpose + Profit

Let’s not forget the correlation between purpose and profit. Research from the E.Y. Beacon Institute and Harvard Business School shows purpose-driven companies are more likely to be profitable. From 2013 to now, 58% of companies with clearly articulated and defined purpose experienced growth of 10%, while only 42% of companies not prioritizing purpose experienced growth. Further, 42% of non-purpose led companies showed a drop in revenue, while 85% of companies led by purpose showed positive growth.

All of these statistics point to one thing: purpose is integral to success in the future of work. Here are three tips to get you started in your effort to become a purpose-driven organization that attracts purpose-oriented candidates.

Ready to be Purpose-Driven? Three Tips to Get You Started

1.     Find Purpose-Oriented Employees By Seeking Passive Candidates

If you want to foster a purpose-oriented organization, you’d be wise to seek candidates who are themselves purpose-oriented. These people are still the minority however, which means recruiting passive candidates (candidates not actively looking for work.) Actually, as 69% of purpose-oriented employees report—they are more likely to be passive, probably because they are invested in their current positions. To grab their interest, focus on your mission, vision, products and services more than perks and benefits. Also, check out Red 5 Studios innovative strategy for recruiting passive candidates here; it’s one of our favorites.

2.     Brand with Purpose

From a more macro view, incorporate your purpose directly into your branding efforts. Do the images on your website, recruiting materials and social media channels reflect an organization that values a positive impact on others, personal development and strong relationships? One common misstep is organizations that value diversity yet publish materials with pictures that don’t represent diverse populations. Look at your visual images, evaluate the language used, and align all your branding and communications with your purpose.

3.     Don’t be Afraid to Start From Square One

If your organization doesn’t have its purpose clearly defined, you’ve got some serious, and very rewarding, work to do. Where can you get started? On a basic level, leaders can first define their personal values, then, move on to clarifying the values and purpose of their organization, and finally look at the organization as a whole through this lens of attracting, hiring and retaining their talent. Leaders must make purpose a fundamental piece of each step of their own, and their team’s, talent life cycle.

The massive shifts happening in the U.S. workforce are forcing organizations to take a closer look at what matters most: their talent. This closer look leads to the importance of purpose, for both their own survival as a company, and for the engagement, productivity and fulfillment of their employees. A massive shift towards purpose will benefit the economy, and the people who fuel it.

I’d love to hear your experiences with organizations with clearly defined purposes and ones without any purpose at all. What was it like to work with them?

 

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Want To Build Excellent Teams? Try This Efficient Model

Working as a team is how the best organizations operate, yet it can be challenging, especially without a roadmap. The Drexler-Sibbet Team Performance Model provides a step-by-step framework for understanding team development. It’s one of the most efficient models I’ve seen, and I’m happy to share how it works.

First, take a look at the following graphic. It shows you the basic model structure. 

As you can see, there are 7 sequential steps in this model, represented by circles.

1.    Orientation

2.    Trust Building

3.    Goal Clarification

4.    Commitment

5.    Implementation

6.    High Performance

7.    Renewal

Each step has:

·         A question in the circle, which is the question someone on the team is likely to ask.

·         Resolved and Unresolved Traits on either side of the circle. If the resolved traits are demonstrated by the team, then the team can move to the next step. If the unresolved traits are demonstrated, it’s not yet time to move to the next step.

·         Arrows that point to other steps. If a team is facing challenges on a certain step, the arrows will tell the team which step to move to. For example, if a team is challenged on step 4, they would go back to step 3. However, if a team is challenged on step 5, they would go back to step 3, because the arrow from step 5 points to step 3.

A Diagnostic Tool

It’s important to note that while this model is sequential from steps 1-7, building teams is rarely a linear process. So teams may go back and forth through the steps, as the team matures. That’s why this model can be used as a diagnostic tool. For example, if a team is facing challenges, anyone on the team can look at the model to see where the team is stuck, and then know what to do.

A Way To Build Teams From Scratch

In addition, the model can be used as a way to build teams, giving the team lead and the team members a path to building a sustainable team. Steps 1-4 build the team; steps 5-7 maintain the team. Step 4 is known as the crux of the team’s success.

While this looks like a complex process, it is possible to move through these steps quickly. However, if steps are deemed unimportant and skipped, the team will progress more slowly.

I am going to review the entire Drexler-Sibbet model (DS model) over the course of two weeks. In the end, you will be able to use the model on a daily basis on your various teams. This week, we will focus on steps one, two and three.

STEP 1

Orientation – Why am I here?

Orientation is about understanding the purpose of a team and assessing what it will mean to be a member. Team members will need to understand three things:

1.    The reason the team exists

2.    What will be expected of them

3.    How they will benefit from team membership

In a new team, these are individual concerns, because the group is only potentially a team. Often, these concerns are felt at an intuitive level; rarely will a team member ask these three questions. That’s why it’s important to provide time and space to address these questions in the first meeting and repeat the answers in each meeting to reinforce the message. Once the members know the answers to these questions, they will feel more connected and are more likely to participate in achieving the group’s goals.

How do you know when Orientation challenges are resolved? You will see:

·         Purpose

·         Team Identity

·         Membership (What are the rules/agreements we play by)

How do you know when the team is blocked at Orientation? You will see:

·         Uncertainty

·         Disorientation

·         Fear

Remember – repetition is key to saturation and understanding. So keep repeating what you want understood. Say it again and again, to those in the team, and with those you serve.

STEP 2

Trust Building – Who are you?

Trust is a measure of your willingness to work together with others for something important. Teams that know they can depend on the others to work together and accomplish the team’s purpose far exceed teams that do not have this understanding and appreciation of other team members. Because team members have to depend on each other to be successful, trust is essential in direct relation to how much cooperation is needed to get the job done.

In the beginning of a new team, trust involves some risk and uncertainty about dealing with strangers. This is why the key question is “Who are you?” An unstated aspect of this question is wondering, “What will you expect from me?”

So how do you quickly build trust? It depends and it doesn’t have to include trust falls or outdoor ropes courses!

As we evaluate the trustworthiness of potential team members, we generally look at two things about the person: integrity and competency. Most of us start our team building by granting members a moderate to significant amount of trust (depending on our comfort level) from the moment the individual becomes part of the team. As the author Ernest Hemingway reminds us, “The best way to find out if you can trust somebody is to trust them.” Then we increase or decrease that trust based on our continuing experiences with that individual, hopefully achieving consistency and reciprocal trust.

How do you know when Trust Building challenges are resolved? You will see:

·         Mutual regard

·         Forthrightness

·         Reliability

How do you know when the team is blocked at Trust Building? You will see:

·         Caution

·         Facade

·         Mistrust

STEP 3

Goal Clarification – What are we doing?

“What are we doing?” is a more specific question than the larger question of purpose asked during Orientation. During this stage of a team’s life, it will need to develop clear understanding of the job that is required, as well as generate agreements about goals and specific deliverables. Sometimes teams have precise charters that specify what they are responsible for accomplishing. More often, they are given a broad mandate and need to make choices about how they will pursue that mandate and translate it into goals.

There is an expression in the Navy that says, “If you are just one degree off, you end up in Madagascar instead of Kenya.” One degree is not a big number, yet the result is vastly off course. How many teams are exactly on the same page about goals? Usually the team roughly knows where to go, yet is fuzzy on the specifics. For example, what is the specific metric being used? When is the deliverable due? How does it align with the bigger purpose?

General, unclear goals are demotivating; clear specific goals are motivating. So how do you set clear goals and metrics? Here are three steps to do so:

·         Ask the team lead and team: What are the meaningful results the team is trying to achieve?

·         Develop clear guidelines on the performance required that will help to deliver meaningful results.

·         Confirm the goals and intended results with others in the organization.

·         Bonus question to ask: What would you have to do differently if you were trying to improve by ten times instead of by ten percent?

Involve your team in adding the detail to these steps. The more they’re involved, the greater their sense of ownership and commitment will be. As a side note, goals shouldn’t be so specific that they don’t allow flexibility to achieve things differently; the context and situation may change over time so be nimble and adaptable.

How do you know when Goal Clarification challenges are resolved? You will see:

·         Explicit assumptions

·         Clear integrated goals

·         Shared vision

How do you know when the team is blocked at Goal Clarification? You will see:

·         Apathy

·         Skepticism

·         Irreverent competition

I hope you’re finding value in the DS model so far. There’s more to come! Next week I’ll cover the remaining steps:

·         STEP 4: Commitment – How will we do it?

·         STEP 5: Implementation – Who does what, when, where?

·         STEP 6: High Performance – WOW!

·         STEP 7: Renewal – Why continue?

Then you’ll have a complete system to use to build amazing teams or diagnose teams that are struggling. Stay tuned!

Have you used a team-building model before? I’d love to hear about your experience with it.

share experiences. Leave a comment below, send us an email, or find us on Twitter.

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